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Yes!Bread
Sweet potato bread.
Yes!Bread, originally VegBred, came to Hirons looking for a launchpad to help get their unique product off a ground: a sweet potato based bread loaf. They wanted a complete overhaul of their brand, including a new name, logo, packaging design, sales sheet, landing page, in-store display, and more.
Moodboard
Initial Creative Ideas
Yes!Bread Logo
After VegBread decided on their name change to Yes!Bread, it was time to create their new logo. Each member of my team came together with logo options and the final product ended up being an amalgamation of a few ideas, finalized by the wonderful Carlee McKenzie.


Bread Packaging
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