Student tutors from a world-class STEM college.
AskRose is a free math and science tutoring service for students grades 6-12. The tutors employed at AskRose call centers are all Rose-Hulman Institute of Technology students whose majors are in math, science, or engineering. This is an incredible no-cost option for students struggling with their studies, and it's certified by the National Tutoring Association.
For this project, I was tasked with creating a refreshed campaign to advertise their services and encourage kids to pick up the phone and reach out to the student tutors. Deliverables included posters, rack cards, social ads, animated digital display ads, and a landing page hero image.
Original concepting.
The above materials are what the client settled on, but I created more illustrative versions of these deliverables while concepting. I wanted to create something that was fun and attention-grabbing for younger kids, while still being appealing to students on the older end of the age range.
Although the client didn't end up going with these versions, I think the illustrations and pops of color add a lot of character to these materials.
