SEEK
SEEK hidden local history.
This design campaign was created for an organization called SEEK, which aims to educate high-school aged students about their local history and encourages them to get involved in their community. This app aims to foster one of the most important pieces of a successful democracy—an educated electorate.
The deliverables for this project included an identity, app, billboards, posters, and social media ads. The bright colors, bold fonts, and hand drawn illustration style work to draw in the 14-19 age group that this campaign is targeted towards.
Identity design + brand guidelines.
This logo explores the idea of personal reflection by physically reflecting the letters in the organization name “SEEK.” This concepts encourages young people to look at their communities and local histories from a new and more educated perspective.
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The color palette for this campaign is bright and punchy to grad and hold the attention of a younger audience. The bold serif fonts used throughout also aid in targeting this demographic.
SEEK App.
The SEEK app allows users to set their location and receive news, updates, information about events, and more relating to the city that they live in. This is meant to encourage people to care about their communities and the people and businesses within them. The app also highlights local activists and public figures—allowing them to spread their message and host things like livestreams to engage members of the community.