988
A suicide and crisis lifeline.
988 is a suicide and crisis lifeline that allows callers to speak to a trained crisis specialist 24/7. For those in need it serves as the first step towards getting help and lets users connect with someone who understands them.
The deliverables for this project included a digital toolkit, stadium signage, TV spots, stationary, influencer gift boxes, wearable merchandise, pop-up banners, step and repeats, interactive display materials, digital display ads, and much more.
Digital
Print/Interactive
Influencer Media
Kit Design
This media kit was designed to spread 988's message into the community in a new way. Seeing an ad for the service is one thing, but having a trusted public figure speak to the benefits of the organization fosters a deeper connection.
Stadium Signage
988 signage went live in stadiums across Indiana in 2023! The signage was up in Gainbridge Fieldhouse in Indianapolis, home of the Pacers, during their NBA season. There were also advertisements at Victory Filed, Purdue, Ball State, and more colleges across the state.
