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The Barking Cow Identity Redesign

This identity redesign was for a local ice-cream and food shop called The Barking Cow. The original logo for the shop was a complex cow mascot, so this project focused on identifying the main story of the shop and creating a simplified mark that represented that narrative.
The name of the shop comes from a story of a calf that learned to bark after being raised with dogs. This identity incorporates simplified elements from a dog and a cow to tell the story behind the shop's name. The same shapes used for the main logo were used to create other icons that could be incorporated throughout the shop.

Illustrator   -  After effects  

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